To activate Beko’s sponsorship of the What House? Awards, we were tasked with creating a VIP experience within the awards venue where invited guests could network, have a premium enjoyable experience, one that would make the Beko brand stand out at the awards. Our events team got to work and created the Beko Bar; an exclusive bar within the venue that our clients could own.
For the event, we sourced a bespoke bar and recruited experienced mixologists to serve our VIP guests along with developing a bespoke cocktail list. We cast a team of hostesses to run the event, from managing a branded vodka luge to meet and greets and guest management. We also hired a Jazz trio to add music and life to the room. The event exceeded the clients expectations with all guests feeling fully entertained throughout the evening.