THE LATEST NEWS & VIEWS FROM HIGHJAM MARKETING

#Queenat90: Our round up of how brands celebrated

A wobbly, edible palace, flower crowns, and a lot of red, white and blue; here’s our pick of the brands who have been getting creative in celebration of her majesty’s 90th birthday over the past few months. PG Tips took the opportunity to showcase their support by creating a huge PG Tips monkey installation. The…

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Experiential and social – a match made in heaven

Today’s digital era has enabled consumers to easily access information and share content, amplifying their views on people, products and brands, to anyone that will listen. This increase in consumer power has put consumer-focused products and consumer engagement on brands’ radar. Consumer engagement can be achieved offline through activities such as live brand experiences, festival…

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5 London Pop Ups and Immersive Events you need to visit

  Goosebumps Alive Immersive Theatre Experience If you were a 90’s kid, you’ll no doubt remember the spooky ‘Goosebumps’ series by R.L.Stine. Well, now you’re an adult you’ll be pleased to hear the series is back to scare you lifeless once again…with added swearing, and significantly more booze! ‘Goosebumps Alive’ is an immersive theatre experience…

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3 Experiential Marketing Campaigns you need to know about

Experiential Marketing has been dubbed by many as one of the most successful way of establishing brands and creating excitement around new product launches. Increasingly, we have seen the term being thrown around alongside buzz words such as ‘brand activation’ and ‘live brand experience’. But ultimately the idea at the core of these terms, and…

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3 Easy Steps to Street Sampling Success

There really is no better way to influence consumers than putting your product in their hand, allowing them to feel, smell or taste it and leave them wanting more. Increasingly, brands are harnessing the power of sampling to generate interest in a product launch or reach new customers. But product sampling can be tricky to…

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Music Festivals on our radar for 2016…

2016 looks to be another great year for the UK music festival scene. But which one to go to with so much choice? Every year we plan festival tours for our clients, taking the time to recommend the right ones for their brand. With activations ranging from festival food trucks and festival sampling to fully…

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The spookiest – and most lucrative night of the year!

  With the spookiest day of the year just around the corner, marketers love nothing more than a great excuse to theme an event or an activation. With the growing popularity with Halloween in the UK these days and the market expected to hit £330million this year up from £12million in 2001, its no surprise…

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Top 5 reasons why brands should create a festival experience

Roughly 3.5 million people attended music festivals in the UK. With such large numbers attending each festival, brands can reach high volumes of potential customers in one place Festival goers are away from home and their everyday routine. They are up for trying new things and tasting new products in a social and fun environment…

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Taste of Summer!

After a mini heatwave throughout July, I think we can declare that summer has finally arrived. We’ve been cooling off with fans in the office, but one treat we keep reaching for is Claudi & Fin lollies. In the run up to summer we have just completed a successful Waitrose sampling tour. This was the perfect…

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Highjam Marketing Secures Exclusive Partnership

Herbal tea brand Yogi Tea have secured a partnership with leading lifestyle bloggers Hemsley and Hemsley for their new series of supper clubs. In a deal brokered by Highjam Marketing, Yogi Tea will be the exclusive tea brand for a series of upcoming supper clubs orchestrated by Hemsley and Hemsley. Sisters Jasmine and Melissa Hemsley…

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