THE LATEST NEWS & VIEWS FROM HIGHJAM

Creating an Experience

Experiential marketing is all about creating a moment between a brand and potential consumers. It’s about making a consumer feel good about a brand and what that brand has to offer. This marketing strategy works on the emotive purchasing power of consumers, acknowledging that many individuals are consciously aware of the brands they are buying…

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Flex it for a full life

“Nearly nine million UK workers say they want to work flexibly but don’t have the options”¹. It’s Christmas 2018, and I’m back in the UK after a three year Far East stint in China. With my new baby in tow and my life packed tightly in lots of suitcases. Immediately I was face to face…

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Ariana – My Work Experience

Here at HIGHJAM, we encourage every member of the team to grow their talents and undertake training that can benefit their careers. In addition to aiding the development of our own team, we welcome work experience placements from local colleges and higher education establishments. For the past two weeks, we have had the pleasure of…

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How to use social media to promote your company

Only a decade ago if you had spoken to a business director about their brand identity being impacted by social media networking you’d probably be laughed at. Today a presence on social platforms like Instagram, which has 700 million active monthly users, Twitter and Facebook can influencer consumer behaviour and connect with the online public…

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How to plan for a successful exhibition

A trade or consumer show is a hub of activity where you can meet customers, buyers, and a whole host of interested parties. To maximise the opportunity and get a good return on the time and money investment, make sure to plan effectively and put a strategy in place. Design your space to stand out…

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Call us Cupid…

Single? Taken? Swiping on the regular? It’s Valentine’s day and here at Highjam we’ve got the run down on some of the best, weirdest and most romantic events, pop ups and campaigns happening this week. ‘Tis the season for speed dating! Starting with fast food restaurant chain Leon, who are offering an evening of wining…

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Double Gold for Highjam

Last night, team Highjam went along to the annual The IPM Awards to celebrate and recognise the creativity and effectiveness of promotional marketing campaigns over the last year. We had entered our campaign The Get Out Game by Berghaus into two categories; ‘Best Use Of Social Media Channels’ and ‘Small Budget Campaign’ so had a…

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Alive! Appoint Highjam

It’s been a busy start to 2017 here at Highjam, with several new client wins including the leading Multi-vitamin and mineral brand Alive! Alive! appointed us to implement a London-based sampling campaign to drive brand awareness and trial at a time when their consumers would be most receptive to sampling their product. Alive! offer a…

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Street Team Marketing

Planning an effective street team campaign that delivers strong return on investment can be challenging, but if done well can increase product sales and/or footfall to stores. Highjam have recently worked with brands such as POD Food, Urban Fruit, Alive! Vitamins and cosmetics brand 3INA, implementing street teams to raise their brands profile and ultimately…

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Office Sampling Experts

We’ve spent over 5 years developing a UK wide office database, cultivating relationships with enablers that range from small influencer media agencies to large scale businesses. Our team have completed office sampling campaigns for brands such as Grazia, British Airways, Walkers and most recently, Urban Fruit who appointed Highjam to implement an office sampling campaign…

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