Last night, team Highjam went along to the annual The IPM Awards to celebrate and recognise the creativity and effectiveness of promotional marketing campaigns over the last year.
We had entered our campaign The Get Out Game by Berghaus into two categories; ‘Best Use Of Social Media Channels’ and ‘Small Budget Campaign’ so had a vested interest in being there. And we won double Gold!
Our consumer engagement campaign for Berghaus spanned both Experiential and Social Media, which is something we look to do across all client activity. With consumer engagement becoming increasingly important, combining Experiential and Social strategy allows us to generate stronger results for our clients by effectively amplifying the reach of a campaign.
The Get Out Game was an exciting campaign to have worked on and we are looking to build upon this campaign later in the year. So watch this space all you outdoor enthusiasts!