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MADFest 2023 Insights

This year, our team had the incredible opportunity to attend MADFest 2023, a three-day marketing festival held at the Truman Brewery in London. With a focus on insights, learnings and success stories, it was an unparalleled opportunity to network and gain inspiration from the best in the business. MADFest brought together over 10,000 brands, challengers,…

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TOP FIVE GUERRILLA SAMPLING TIPS

How can guerrilla sampling help your brand? Guerrilla sampling campaigns disrupt the daily grind leaving a lasting impression on consumers. Successful campaigns create positive consumer experiences leading to increased brand awareness and future product purchase or service usage. Another huge advantage of guerrilla sampling is that it is a cost effective marketing strategy that can…

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Dott Sampling Brand Ambassador

How To Brief Your Experiential Agency

What are the most important pieces of information your agency needs to know to provide the best response to your brief? We understand the hard work invested in producing marketing plans and securing those budgets, but translating your needs to an agency isn’t always easy. Here are some key details we love to understand from…

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Money DOES grow on trees with our immersive experience days

How will you give back to your employees next year? Are you planning a summer party? Or perhaps you’ll go all out next winter with a Christmas party 2.0? Even if it’s just an excuse to all get together and have a good old laugh (you deserve it) Highjam can help support with unique and…

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Product sampling team Branded Van

Product sampling campaign hits London’s sweet spot!

Our product sampling teams hit busy hotspots The confectionery brand Mentos brought smiles to thousands of Londoners’ faces this summer by handing out samples of its much-loved sugar-free sweets. Our sampling teams hit high footfall areas of Central London during peak commuter hours with our branded sampling van. As well as the element of surprise…

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London Promotional Staff

Product launch of new TfL e-scooter for Dott

Highjam Marketing have been appointed by Dott to launch their e-scooter service in partnership with TFL Dott won the London tender following their European wide rollout in 16 European cities across Belgium, France, Italy, Germany and Poland. Transport for London have approved the use of e-scooters in boroughs across London. Highjam street teams were dispatched…

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Consumer Interaction

The Return Of Traditional Sampling

Since Boris’s announcement of the easing of lockdown, traditional sampling campaigns are set to reboot During the past year of isolation, we have all adapted, pivoted and even upskilled. Our clients have leaned on us to deliver ‘safe sampling’ options. Via which the consumer has received a sample without having any direct contact with another…

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Quartz appoints HIGHJAM for Experiential Activation

(LONDON, UK, November 2019) – HIGHJAM has been appointed by Quartz to run a brand awareness campaign across London for the launch of their app in the United Kingdom. Quartz provides global news and insights, and has more than 20 million people read, listen to or watch their content every month. As part of their…

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5 tips for creating Shopper Experiences that deliver results

Competition in the retail industry is fiercer than ever. Between new ecommerce sites popping up and the rise of subscription services, consumers have plenty of choices when it comes to where and when they spend their time and money. To stay competitive, you need to give shoppers compelling reasons to purchase in such busy retail…

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Working on workplace wellness

Looking after your mental health & wellness in the workplace, as well as your employees’, is a hot topic at the moment, and rightly so. It is certainly more talked about now than it ever has been, and awareness of the impact that everyday life can have on individuals is growing. I’m sure we’ve all…

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